City Rail Link’s latest tunnel boring machine has been named Jeffie after a hugely popular CRL social media naming contest. More than 30,000 people from as far away as the UK, USA, Europe, the Philippines and Afghanistan participated in the naming contest run in just under a week. The most popular name by far was Jeff.
Thousands of people voted Jeff based on the popular meme “My Name is Jeff” which was a line used by the character Greg Jenko in the 2014 action comedy film 22 Jump Street. Traditionally such machines adopt a female name so Jeffie, an aligned feminine name will be used. Jeffie was a popular girls name in the early 1900’s.
Naming digging equipment after women is said to be a tradition that dates to the 1500’s when miners prayed to St. Barbara to keep them safe underground. Saint Barbara is the patron saint of armourers, artillerymen, military engineers, miners and others who work with explosives because her legend associated her with lightning. Popular runners-up were Bora the Explorer and Bessie.
The tunnel boring machine will shortly begin work in Mt Eden to divert a section of an existing stormwater pipe in preparation for the redevelopment of the Mt Eden train station. The contract was awarded to the March Bessac Joint Venture who were represented in the final naming decision. Thanks to everyone who participated and provided an impressive number of excellent suggestions.